Reddit would not let go of the fact that Jean, there to promote the 20th anniversary of a Fugees album, also has links to an allegedly shady Haitian charity. One recent marketing mishap: Last month, singer Wyclef Jean had arguably the most disastrous showing on the site’s most famous forum, Ask Me Anything. Redditors tend to be suspicious of any corporate meddling in their beloved community. Popular Reddit threads mock big-brand slogans and campaigns, sometimes causing brands to pull their ads offline. Equal parts circus and minefield, Reddit never forgets. Reddit, after all, is the place that recently tore down Comedy Central host Larry Wilmore because users there didn’t like how his show treated science guy Bill Nye - months before. Throw caution to the crowd, and you might get mobbed. Try to manipulate public opinion there, and you’re bound to be called out. There is no less-predictable playground than Reddit.
